Psychological tricks and traps using deceptive website design techniques are starting to overwhelm online shopping.
What's being termed 'dark patterns' are becoming increasingly prevalent on shopping websites as online businesses scramble for your dollars
Guests:
- Chris Shulz - Consumer NZ senior investigative journalist
- Alex Sims - University of Auckland commercial law professor
Learn More:
- Read Consumer NZ's Invisible Influence report here
- Here's the report Alex mentioned that found websites using dark patterns had double, sometimes quadruple participation rate compared to websites that didn't
- Read more about the Hello Fresh case here