TechCrunch Startup News Peec AI raises $21M to help brands adapt as consumers ditch Google for ChatGPT
Nov 18, 2025
Peec AI has raised $21M, tripling its valuation as it navigates the changing landscape where consumers prefer ChatGPT over Google for product discovery. With impressive analytics on brand visibility in AI search, Peec AI is rapidly expanding, adding 300 customers monthly and launching new offices. The startup's unique dashboard focuses on prompts rather than keywords, offering actionable insights to enhance visibility. Interestingly, headlines shaped like user queries can outperform major media outlets in AI searches, showcasing the evolving dynamics of digital visibility.
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Search Is Shifting From Google To ChatGPT
- Consumers increasingly ask ChatGPT instead of Google, shifting product discovery away from traditional search.
- Peak AI monitors AI-powered searches to give brands visibility and control over this emerging channel.
Rapid Revenue And Fast Scaling
- Peak AI grew ARR to over $4M in 10 months and signed 1,300 companies and agencies rapidly.
- The startup raised $21M Series A and now plans major hiring to scale product and sales.
Prompt-Centered Dashboard Replaces Keyword SEO
- Peak AI tracks visibility, ranking, sentiment, and which sources shape AI answers to enable generative engine optimization.
- Its dashboard centers on prompts rather than keywords and suggests actions to improve visibility and sentiment.