Beats Vines and Life Chosen Family Wines: Disrupting the Industry One Pour at a Time!
In this episode of The Black Wine Guy Experience, MJ’s guests are Co-Owners of Chosen Family Wines Channing Frye and Jacob Gray. They share their journeys to the world of wine and how they found a passion for the business.
Channing Frye is a former American professional basketball player and wine enthusiast. He believes that wine shouldn’t only be high-end and exclusive. But also accessible to people of all backgrounds. Frye decided to create his own wine label that is affordable yet of excellent quality to encourage people to learn and explore the world of wine. He aims to break the stereotype that only wealthy people can appreciate and afford fine wine. Frye's passion for wine has also sparked discussions on the lack of diversity in the wine industry and how it can be more inclusive.
Channing and Jacob talk about disrupting the industry and curating quality wine experiences. Then, they describe the transformative power of Beaux Freres Pinot Noir from Oregon's Willamette Valley and how it helped shape their career dreams.
In this candid conversation, they also share touching moments of their friendship, business, and legacy-building. Tune in to hear about their unique selling point, partnerships, and expansion plans and how they’re striving to change the wine industry's pretentious image and make wine more accessible to all.
A massive Thank You to Channing Frye and Jacob Gray!
For more information on Chosen Family Wines click the link.
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This episode in-studio wines:
2021 Chosen Family Wines Willamette Valley Pinot Noir
2021 Chosen Family Wines Willamette Valley Chardonnay
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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!
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