Joel Rubinson is President of Rubinson Partners, Inc. Joel is the former Chief Research Officer of the Advertising Research Foundation (ARF) and a member of the faculty of NYU Stern School of Business. He currently serves as the Multi-Touch Attribution expert for the Mobile Marketing Association. He is a global thought leader on New Product Innovation, Advertising Effectiveness, and Targeting. If you are in marketing, you won’t want to miss this discussion!
Career Club Live with Bob Goodwin