Entrepreneur and author Paul Jarvis has an ideal customer type: people who are paying attention. He explains what that means and how it’s connected to staying well away from social media marketing.

In a world obsessed with explosive business growth, Paul also has a more cautious take that still makes for a profitable business. The key element: the relationship you have with your customers.

Along the way he discovered something that’s more useful in business than education, training, or experience.

We unpack that and also discuss…

Scaling up your business without growth
Being your true self to your customers
How to avoid “selling” but be more profitable
The sometimes-awkward transition from services to products
And more

Paul Jarvis | Scaling Up Without Growth