
The NFX Podcast
The Founders' List: Shishir Mehrotra with an Inside Look at How YouTube Scaled (Rituals for Hypergrowth)
Jun 17, 2021
Former YouTube executive Shishir Mehrotra provides insights on team structure, cross-functional coordination, and communication best practices. Topics include meeting cadences, canceling unnecessary meetings, and effective communication methods at YouTube.
11:42
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Quick takeaways
- Establishing unique rituals and best practices for hypergrowth at YouTube.
- Implementing structured meeting cadences and communication methods to enhance team efficiency.
Deep dives
The Internal Structure of YouTube during Hyper Growth
During Shishir Marotra's tenure at YouTube, the company experienced hyper growth from a couple hundred to over 2,000 employees. The team faced challenges in assimilating Google's rituals post-acquisition while maintaining its unique culture. To navigate this growth, they established a distinctive three-sided marketplace, where product changes had interconnected effects on creators and advertisers. Despite facing initial chaos, implementing rituals and best practices led to a well-aligned, high-performing team capable of managing complex business challenges and strategic initiatives.
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