#11 Buchempfehlungen - Thomas Hefke | Marketing on Fire

The Art and Business of Online Writing by Nicolas Cole is a comprehensive guide for writers aiming to succeed in the digital age. The book emphasizes the importance of understanding the game of online writing, where writers compete for reader attention against various forms of media. Cole shares his personal toolkit of writing strategies, including the importance of data-driven feedback, choosing the right category for your content, and developing a consistent writing style. He also discusses how to create engaging headlines, structure posts effectively, and build a content roadmap. The book highlights the value of writing publicly to gain feedback, the benefits of ghostwriting, and how to turn online writing into more valuable assets such as books and paid newsletters. Cole's approach is rooted in his extensive experience as a viral columnist and his success on platforms like Quora and Medium.

In *Co-Intelligence*, Ethan Mollick explores the profound impact of AI on business and education. He urges readers to engage with AI as co-workers, co-teachers, and coaches, using numerous real-time examples to illustrate its potential. Mollick argues that AI should augment human intelligence rather than replace it, and he provides practical advice on how to harness AI's power to create a better human future. The book addresses the transformative potential of AI, its ethical concerns, and the importance of mastering the skill of working with smart machines.