S07 EP15 : How ManMade is Rapidly Accelerating Awareness and Growth with their Unique Brand Story w/ Anthony Ciavirella

On today’s episode, Kunle is joined by Anthony Ciavirella, who is one of four Founders at Manmade, a breakout, and what seems to be a culture-defining Canadian men’s essential brand.

Anthony alongside his co-founders,  Roberto Rebelo, Robert M, and Phil Santagata are best friends that left their careers in Finance to focus on providing men with the quality basics they need without the BS.

This four founder team have ideated and built a men’s essential brand that has created quite a buzz in their country, Canada. Anthony explains to Kunle how they made it to the front page of the Montreal Gazette newspaper and then how their local support scaled up to newspapers across Canada. They sold out during the Holidays and 2021 and show no signs of slowing. 

Anthony’s mission is to revolutionise the undergarment industry with the introduction of their ergonomically designed boxer briefs which will be followed by a portfolio of mens’ essential products. Their attention and acquisition engine shows no signs of abating as they are due to feature on Canada’s Dragon’s Den episode this September. 

Kunle quizzed Anthony about building supply chain resilience as a fast-growth company and also about finance and operations.

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