The State of Sales Enablement Scaling Influence with Alex Matyushenko | Interview
In this episode of The State of Sales Enablement, Coach K welcomes Alex Matyushenko, a seasoned enablement leader with experience at AWS, Google, and Microsoft. From driving sales excellence to leveraging AI for scalable impact, Alex shares his expertise on influencing at scale, enabling leaders, and building high-performing teams—even when those teams don’t report directly to you.
Here’s what we’ll cover:
Enablement in 2025: What modern enablement really is and why it’s more critical than ever.
AI as an Enablement Superpower: How AI can enhance onboarding, sales readiness, and skill-building at scale.
Influencing Without Authority: How to drive meaningful change even when you don’t manage the sales team directly.
The Power of Research: How Alex prepares for leadership conversations, identifies performance gaps, and builds enablement strategies that work.
Execution Over Advice: Why enablement fails when it stays in “consulting mode” and how to ensure you deliver tangible business impact.
The 3 Leadership Principles: Alex’s framework for inspiring and leading teams effectively.
Tune in for an insightful conversation packed with practical enablement strategies, leadership lessons, and AI-driven innovations that can help any enabler increase their influence and impact in 2025 and beyond.
Connect with Alexander Matyushenko:
🔗 LinkedIn: https://www.linkedin.com/in/alexmat/
Connect with Jonathan Kvarfordt (Coach K):
🔗 LinkedIn: https://www.linkedin.com/in/jmkmba/
#SalesEnablement #AIinSales #Leadership #EnablementExcellence #SalesCoaching
Mentioned in this episode:
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