The Evolving World of Real Estate Crowdfunding w/ Jilliene Helman
Mar 27, 2024
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Jilliene Helman, CEO of Realty Mogul, discusses the origins of real estate crowdfunding post-JOBS Act, challenges in scaling the platform, impacts of COVID-19 on investments, and future trends. Insights on fixed vs. floating rate debt, sustainable business models, and advice for entrepreneurs.
Realty Mogul pioneered equity crowdfunding in real estate, aligning with cash flow-driven properties to attract diverse investors.
Realty Mogul prioritized building trust through monthly distributions and customer service, establishing credibility in online real estate investments.
Deep dives
Realty Mogal: Pioneering Real Estate Crowdfunding
Realty Mogal, founded by Jillian Hellman, stands out as an early player in the real estate crowdfunding space. Launching in 2012, they were one of the first companies to offer equity crowdfunding for real estate projects. While crowdfunding initially focused on small businesses, Realty Mogal tapped into the real estate market's potential, leveraging cash flow-driven properties to build credibility and attract investors.
Building Investor Confidence Online
In the early stages of Realty Mogal, building trust and credibility online was crucial. By focusing on cash-flowing properties, they aimed to reduce risk for investors and encourage participation in online real estate investments. Initiatives like monthly distributions and high-touch customer service helped nurture investor confidence and establish Realty Mogal as a reputable online platform.
Navigating Investor Dynamics and Market Trends
Realty Mogal observes a diverse investor sentiment, ranging from caution due to market uncertainties to opportunistic investment approaches. The company's robust platform accommodates varying risk preferences and financial goals, appealing to a wide range of investors. With a focus on transparency and long-term growth, Realty Mogal navigates market dynamics and adapts to industry challenges.
Sustainable Growth and Long-Term Vision
Realty Mogal's success can be attributed to its strategic approach of focusing on sustainable growth and long-term viability. By staying committed to the real estate sector and emphasizing measured progress over rapid expansion, the company has weathered market fluctuations and emerged as a stable player in the industry. Upholding a vision of longevity and resilience, Realty Mogal continues to innovate and evolve in the dynamic real estate landscape.
In this episode of the Apartment Investors Podcast, host Jonathan Twombley interviews Jilliene Helman, the CEO and founder of Realty Mogul, a pioneering online platform for real estate investing. The conversation covers the origins and evolution of Realty Mogul as one of the first equity crowdfunding platforms in real estate, fueled by the 2012 JOBS Act which revolutionized online investing. Helman discusses the challenges and strategies of starting and scaling the platform, the impacts of COVID-19 on real estate investment trends, and the future of investing in a dynamically changing market. With insights into different investment approaches, including fixed vs. floating rate debt, and the importance of a long-term, sustainable business model, this episode offers valuable lessons for both seasoned and aspiring investors. 🖋️ Some key points:
(00:30) Introducing Jilliene Helman : The Mind Behind Realty Mogul (01:04) The Genesis of Realty Mogul and Crowdfunding in Real Estate (05:03) Navigating the Cold Start Problem and Growing the Platform (07:26) The Evolution of Realty Mogul and Its Impact on Real Estate Investing (20:50) The Future of Real Estate Investing and Realty Mogul's Role (33:29) Reflections and Advice for Aspiring Entrepreneurs 📑More about Jilliene Helman Jilliene Helman is the Founder and CEO of RealtyMogul, a leading online platform for real estate investing with over 280,000 members. Through the platform, individual investors have collectively invested over $1.1 billion of capital into over $7 billion of real estate assets (as of 1/31/2024).
Jilliene holds Series 7, 24 and 63 investment licenses and is a Certified Wealth Strategist. She’s been featured as an expert on startups and real estate investing on Bloomberg, CNBC, The New York Times, Yahoo! Finance and Entrepreneur.