The Clever Girls Know Podcast

361: Building The Line - How Raisa’s Growing A Business And Increasing Her Net Worth

Mar 11, 2025

Raisa Martin, founder of The Line, a stationery brand, is a savvy entrepreneur balancing her business with a full-time job. In this conversation, she shares the inspiration behind her launch and the hurdles of running an online store while managing a 9-to-5. Raisa discusses her journey to financial transparency via YouTube, highlighting the importance of authenticity in building trust with her audience. She offers actionable strategies for women looking to elevate their financial goals and navigate the competitive world of e-commerce.

44:37

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Episode guests

Raisa Martin

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Episode notes

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Quick takeaways

Raisa Martin's journey highlights the importance of identifying market gaps and leveraging personal experiences to build a successful e-commerce brand.

Effective marketing strategies, including influencer partnerships and time management, are crucial for balancing entrepreneurship with other commitments and driving business growth.

Deep dives

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Intro

2min

The Journey of Balancing Entrepreneurship and Full-Time Employment

2min

From Pandemic Planning to Entrepreneurial Success

5min

Navigating the Online Store Journey

9min

The Power of Organization and Delegation in Business Growth

4min

Building Authentic Connections

20min

Motivation Through Sacrifice

4min

On this podcast episode, Raisa Martin @rvisv founder of stationery company, The Line, joins us to share how she's building her business, and increasing her net worth!

Raisa is a content creator and an entrepreneur. While balancing a full-time 9-5 in the e-commerce industry, she decided to start her own e-commerce brand, The Line, all around stationery and planner tools that elevate the full potential of women around the world.

In 2022, she started her YouTube channel talking all about personal finances and her small business. In just 2 years, she has grown a community of like-minded individuals with a primary focus of personal finances and entrepreneurship.

THE LINE DISCOUNT CODE:

Raisa has generously offered the Clever Girl Finance audience 10% discount on all purchases made at The Line using the following link: https://thelineshop.ca/clever-girl10

WHAT RAISA DISCUSSED:

The inspiration behind starting The Line and the transition into entrepreneurship while working a 9-5.
Challenges faced in launching an e-commerce brand and strategies used to overcome them.
Balancing a business, content creation, and a full-time job.
Strategies for growing The Line and standing out in the competitive stationery and planner space.
The motivation behind sharing her financial journey on YouTube.
How financial transparency has helped build trust and connection with her audience.
Her journey of increasing net worth and the key steps taken to build wealth.
The role of entrepreneurship in her financial growth.
Top financial tips for entrepreneurs just getting started.
The biggest surprises from documenting her business and financial journey online.
Staying motivated and consistent while growing a business and managing finances.