#344 In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world.

(Original Air Date - 2/28/24)

What we with discuss Peg:

+ The significance of reaching the right people versus large follower counts

+ Tailoring content for specific audiences

+ Managing multiple roles and the necessity of delegating social media tasks

+ Training an internal team member, using resources like Meta's training for Instagram and Facebook

+ Creating brand guidelines and leveraging free educational resources

+ Allocating time for social media check-ins and engagement

+ Planning and scheduling content to ensure consistency

+ Using an editorial calendar for planning

+ Misconceptions about the role of social media in sales and customer service

+ The cost vs. benefit analysis of hiring a social media manager

+ Choosing platforms based on personal enjoyment

+ Creating a brand persona and identifying the ideal customer

+ Using brand personas to tailor content for specific customer groups

+ Importance of an editorial calendar for content organization

+Combining a basic landing page with an active social media presence

+ Incorporating traditional marketing with social media strategies

Links and resources from this episode:

Find more of Peg’s content

The Art of Social Media: Power Tips for Power Users

Meta Blueprint Training

Plann That

Thank you, Peg!

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