LAU Episode 17 - Marketing Your Short Term Vacation Rental

ARE YOU READY FOR MARKETING???

Identify 3 Major Outcomes – 1. Acquiring a property in the right location & property type.  2. Set up & management of your property to deliver a unique experience. 3. Maximizing your asset with turbocharged marketing.

Rewind and Make Sure You Have Built A Solid Foundation

WHY WE MARKET OUR PROPERTY OUTSIDE OF THE OTA’s…

To Build A Business With Our Own Customer Base. Don’t complain about the OTA’s if you are not willing to do anything about it.  Your job is to build a customer base outside of the OTA’s if you really want long term success.

PAID ADVERTISING VS ORGANIC

Paid is predictable and scalable.

COMMIT TO THE PROCESS

Your marketing, even with a proven process, is making constant iterations. You need to commit to the entire process.

DELIVER ON YOUR PROMISES

Marketing is essentially making promises. You are making an offer to get a response. When you get a response, make sure you deliver.

You should have a thoughtfully crafted customer journey that over delivers on all of the promises that you have made to your prospects.

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The Lifestyle Asset University and the Empire Club was formed to introduce you to the proven processes in Acquisition, Management & Marketing of your Lifestyle Assets.

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Lifestyle Assets are more than just short-term vacation rentals.  Learn how you can build a portfolio of Lifestyle Assets that provide Lifestyle & Financial Freedom for you and your family.

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For more content and expert advise, visit www.LifestyleAssetUniversity.com