EP15. Stanley Kee - veteran APAC market research leader on "GoGlobal" strategies of Luckin Coffee and other Chinese companies

Welcome to Baiguan Radio, where we regularly chat with our diverse subscribers like you with unique domain knowledge related to China to share your experience with other members.

Today I am pleased to chat with Mr. Stanley Kee, a veteran market research leader for over 25 years. Stanley is a Singaporean and he was ex-Managing Director for APAC for Circana, one of the world’s largest market research companies after the merger of IRI and NPD. Before Circana, Stanley was ex Managing Director for Southeast Asia for GfK Asia, also a market research powerhouse.

Stanley has strong industry exposure spanning Consumer Technology, Tires, Lubricants, Sportswear & Lifestyle, Beauty, Toys, Gaming, Licensing, and Foodservice products, and is well-versed in Retail, E-commerce, & Live-streaming businesses.

In today’s conversation, I picked Stanley’s brains on what he thought should be the best approach for Chinese companies expanding overseas, why he is confident about China’s future, and where Asia’s market research industry is going.

Timeline

[02:42] On new trends of Chinese companies going global

[11:41] The example of Luckin Coffee, what it has done for its going global strategy and how it can do better

[24:50] Stanley’s source of confidence about China’s future, as a foreigner

[31:05] The future of Asia’s market research industry

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