David Barnard founded Contrast in 2008 and has been building apps ever since. His apps have seen millions of downloads and have been featured by by Apple and just about every tech and lifestyle site, including the NY Times, WSJ, GQ, TechCrunch, CNN, and more.

David recently joined RevenueCat as Developer Advocate to help subscription app developers build and grow their apps.

Topics covered:

(5:30) The mistake that beginner app developers make
(7:50) The secret to getting a marketing edge
(10:30) How to get massive press & Apple Features
(16:01) This campaign works better than press
(20:00) Build an app to sell or dominate a market?
(30:42) The best traffic source for David
(37:51) Subscription Paywall Best Practices
(46:36) Best way to get quickest installs upon launch
(49: 17) How to transition to a subscription app
(59:24) Monthly vs yearly subscriptions
(1:03:58) How IDFA affects mobile app monetization

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