Ep 655: Using Culture As A Talent Magnet

Company culture is a fundamental selling point for attracting the right talent to an organization. However, in many cases, it is talked about in a cliched, inauthentic way during the hiring process. Culture is also often portrayed in terms of the working environment or via specific perks rather than being something that holistically represents the organization.

So, how can TA teams use culture as a genuine magnet to attract talent in a post-pandemic world where work has fundamentally changed?

My guest this week is Kirstie Eustace, Chief Admin Officer at Steward Partners. Steward Partners is an excellent example of an organization that puts their culture front and centre in there hiring process, and Kirstie has some excellent insights and advice to share

In the interview, we discuss:

• The definition of culture in a corporate context

• How does culture translate into employee and candidate experience?

• Prioritising wellbeing

• Using culture to stand out in talent acquisition

• Storytelling with real examples

• Giving candidates direct access to existing employees and the leadership team

• The role of technology

• What does the future look like

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