Loyal listeners may recall my last conversation, with Joshua Rossman, formerly the senior director of global customer loyalty and NPS at eBay. Since that interview, Josh has left eBay and consulted with a variety of companies on using the Net Promoter System to help guide customer experience improvements. Now he's at McAfee, one of the world's largest security technology companies.

Josh has mastered the art of creating a customer feedback system that supports senior executive goal setting and decision making, while also providing the platform for frontline learning and growth. His approach gets to the very heart of why a customer becomes a promoter or a detractor in the first place. By developing a rich set of qualitative insights and combining it with the quantitative data surrounding NPS, Josh seizes the attention of executives across the organization and draws leaders into a fast-moving feedback loop with the customers.

The Skeptics Guide #31 - Feb 22 2006