California voters passed Proposition 12, requiring all eggs sold or grown in California to be from cage free hens by 2022. The law also dictates space requirements for veal and pork grown or sold in California. Humane Society of the United States was the major pusher of this legislation. Interestingly, HSUS's cohort and occasional rival in animal rights wackiness — PETA— disapproves of the measure, stating it doesn't go far enough! In this episode I tell you what this legislation means for the business of agriculture ("cage free" is the way of the future). Why we must stop using price as our argument against regulation (consumers don't care). And how Ag can fight better and take a lesson from Boy Scouts of America (there's no appeasing whackos, so stop trying!).
The Business of Agriculture Podcast