Marketing Is More Than Its Acronyms w/ Peter Wheeler

Oct 18, 2023

54:42

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In the alphabet soup of marketing’s many acronyms and initialisms, it’s all too easy for a marketer's message to get lost in translation.

Joining the show today to spell out the true meaning of marketing is Peter Wheeler, proven innovator in GTM & product revenue growth.

Learn about his entrepreneurial journey from starting his first business at the age of 16 to his many sales and marketing leadership roles throughout his career — and how he’s moving beyond the acronyms and initialisms to define product led growth in a more meaningful way.

This episode explores how marketers can do more by leaning into empathy, better understanding their business and kicking their initialism habit to better define their goals and purpose

In this episode of Markigy, Peter and Leanne discuss:

Why initialisms and acronyms are often just laziness in disguise.
How to foster a stronger relationship between marketing and sales.
Marketing metrics and when a marketer should want a quota.
Marketing leadership and getting more from your teams

The actionable takeaways mentioned in this episode are:

Referrals are worth a thousand hours of research.
Results matter more than labels — acronyms are often laziness disguised as innovation.
Accurate language and clear communication is essential for building trust.
Empathy empowers marketers and sales teams alike to take greater ownership of their shared goals.
Marketers should be eager for quotas, but only when they understand the entire customer journey and their role in it.