Episode Topic: In this episode of NutraPreneur, we step into the dynamic world of consumer-centric innovation in the nutraceutical industry. Our guest, Peter Wennstrom, the Founder and Expert Consultant of Healthy Marketing Team (HMT), brings over three decades of experience in nutrition, health, and wellness, revolutionizing brand management in this evolving field.

Lessons You'll Learn: Throughout this conversation, Peter shares invaluable insights into his journey leading the Healthy Marketing Team. He highlights the transformative FourFactors Brand Acceleration System and its role in supporting clients in FMCG, functional foods, dietary supplements, and beyond. Learn how HMT's mission and consumer-focused approach set them apart, with an emphasis on the significance of consumer perception in the value chain. Explore the FourFactors system's innovative applications, its role in overcoming challenges, and its ability to keep clients ahead of evolving regulations. 

About Our Guest: Our esteemed guest, Peter Wennstrom is a seasoned expert with over 30 years of international brand management and strategic consultancy experience in the nutrition, health, and wellness industry. He is the creator of the renowned FourFactors system, a global leader in consumer-centric innovation. Peter's vast expertise spans various sectors, including FMCG, functional foods, dietary supplements, and more. As the Founder of the Healthy Marketing Team, he has driven brand building in food and health, making him a highly regarded authority in the field. Topics Covered: We navigate the world of consumer-centric innovation with Peter Wennstrom, exploring his journey and the pivotal role of the Healthy Marketing Team. Dive into the transformative FourFactors Brand Acceleration System, its global impact, and how it shapes HMT's consultancy mission. Learn how consumer perception influences the value chain and drives strategies. Discover the innovative applications of the FourFactors system and its ability to overcome challenges and adapt to changing regulations.

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