Building MOROCCANOIL with Co-Founder Carmen Tal

Moroccanoil, the globally renowned brand known for its luxurious hair and beauty products, is enriched with the nourishing benefits of Argan oil, which is harvested in the Atlas Mountains of Morocco. Born from Carmen’s experience with a hair treatment while traveling, she knew she had to share this with the world. With a commitment to providing high-quality, sulfate-free hair care products, Moroccanoil has become a favorite amongst salon professionals and consumers alike, promoting healthy, shiny, and manageable hair. The brand's iconic Moroccanoil Treatment has achieved cult status, instantly transforming and revitalizing hair with its lightweight and non-greasy formula. What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry has grown into a full line of hair, body, and professional haircolor products, all infused with their signature argan oil.

In this episode, Carmen also discusses:

• Moroccanoil’s effort with sustainability using mainly glass containers and using as little plastic as possible 
• How Moroccanoil gives back to the community, including providing scholarships to educate women for careers in the hair industry 
• The marketing behind the brand, and what has worked for the company over time
• How Carmen balances running a multi-million dollar brand with her everyday life, as well as how she believes in exercise, meditation, spending time with family, and a healthy diet
• What is next for Moroccanoil, including some product launches 

We hope you enjoy this episode and gain valuable insights into Carmen’s journey and the growth of Moroccanoil. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Moroccan Oil at  www.moroccanoil.com and on Instagram at @moroccanoil

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