Gen Z and Social Giving: Unlocking Nonprofit Success Through Social Media and AI

Did you know Gen Z is 10 times more likely to share their donations on social media compared to Baby Boomers? Passionate, tech savvy and socially connected, Gen Z is an audience nonprofits can’t afford to ignore. In this episode of the Go Beyond Fundraising podcast, we talk with Michelle Boggs, Senior Advisor for Nonprofit Fundraising and Development at Classy by GoFundMe, about the surprising new research in the latest Social State of Giving report, highlighting Gen Z's significant engagement with social media for philanthropy and what that means for nonprofits. The report found that 41% of Gen Z, 25% of millennials, and 20% of Gen X are motivated to donate by social media content. We discuss impact creators and why they are crucial for reaching younger donors, as well as leveraging AI to drive future social giving trends. We also take a dive into new tools like Meta integration and GoFundMe profiles that enhance the donor experience and tap into the power of social sharing. Curious about what’s next in fundraising? Connect with some of the sector’s most forward-thinking minds at the upcoming Collaborative, presented by Classy by GoFundMe. This interactive and inspiring event is your chance to expand your network and gain fresh insights into the future of fundraising.