Ron Lynch reveals the strategy behind his “$1,000 cup of coffee” and how he vets ideas, people, and businesses for success. Discover the principles that have helped him generate billions in sales through ethical marketing and high-impact storytelling.

Here’s a glance at what you’ll discover in this episode:

The Six Box Character Exercise: A simple tool to uncover what drives you—and how it can guide your decisions in business, relationships, parenting, and life
How Ron went from grocery stores to movie sets to shaping some of the most iconic direct response campaigns of the last two decades
Why many of the most capable people often carry the deepest character gaps—and how to spot them before you get burned
Ron’s rule for charging for advice—and why it’s about RESPECT, not money
The three things every successful business must have: In______, Ma______, and St_______.
Secrets to effective positioning, infomercials, marketing offers, and what separates what sells from what sits
The difference between ethics and image—and why Ron walked away from the “successful” life that didn’t fit him
Why narcissists are dangerous collaborators—and how to spot the red (and yellow) flags before it’s too late
How Ron repositioned a water bottle by uncovering what people are ACTUALLY thirsty for (this applies to everything you sell)
One character exercise that reveals who someone really is—often better than they know themselves
How to quickly identify someone’s value system and what truly drives them
P _ _ _ _ _ _ : One of the most important things to get right—in business and in life

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Friday, December 8, 2023