EP55 - Booking More by Posting Less: Turning Instagram Into a Funnel by The Social Media Hotelier - Paul Anderson

In this week’s episode of Booked Solid Show, formerly Direct Booking Simplified, we sat down with Paul Anderson—also known as The Social Media Hotelier. Paul is a marketing strategist specializing in leveraging Instagram to drive direct bookings for short-term accommodation businesses.

As a retired guest house owner, international bestselling author, and expert in consumer psychology, Paul transforms complex marketing concepts into actionable strategies tailored for hosts. Known for his practical insights and engaging delivery (and yes—his now-iconic orange beanie), Paul helps hosts cut through the noise and turn lookers into bookers with ease.

Paul's journey—and his proven framework—offers a timely reminder: social media isn’t about going viral. It’s about showing up, consistently, for the guest you actually want to host.

Want to reach out or follow along with Paul’s latest content?

• 📧 Email: info@thesocialmediahotelier.com
• 💬 WhatsApp: Chat with Paul
• 📸 Instagram: @thesocialmediahotelier
• 👍 Facebook: facebook.com/thesocialmediahotelier
• 🌐 Website: thesocialmediahotelier.com

And Oh, Before I forget - Paul is offering 30% off Instabooked exclusively for our listeners and subscribers.
🎁 Use code CRAFTED at checkout:
👉 thesocialmediahotelier.com/instabooked