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Kevin Hardage is President and General Manager at Teleflex Interventional Urology. They’re treating a common problem males face as we age - Benign Prostatic Hyperplasia, or BPH. Their minimally invasive treatment provides relief for patients, and an effective way for physicians to better treat the disease. In this Episode Kevin shares the issues with BPH, educating physicians who use the product, direct to consumer marketing, metrics and objectives within DTC, how to involve referring physicians, and team development.

Links from this episode:

Kevin Hardage LinkedIn https://www.linkedin.com/in/kevin-hardage-8466a64/
Teleflex https://www.teleflex.com
Urolift System https://www.urolift.com/

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How to Expand a Market Using a Direct to Consumer Strategy with Kevin Hardage