My Daily Business Podcast Competitive Profile Matrix
In this episode, Fiona shares a framework called Competitive Profile Matrix. She also discusses how to assess your business against competitors using this matrix. Tune in!
You'll Learn How To:
- The importance of ongoing marketing efforts
- Initial steps taken when creating a business
- Analyzing where your business fits in the marketplace
- The risk of complacency in marketing and messaging
- Understanding the attributes important to your audience
- Ranking attributes and competitors
- Identifying areas for improvement and differentiation
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