The Joe Pomp Show
#213 How Apple's MLS Success Could Lead To A $2 Billion Agreement With Formula 1
Oct 4, 2023
This podcast delves into Apple's potential $2 billion bid for Formula One's broadcasting rights, their successful partnership with Major League Soccer, and the future of broadcast vs. streaming. Explore Apple's interest in Formula One, the impact of individual deals on the sports industry, and Formula One's strategic shift towards direct event management.
16:41
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Quick takeaways
- Apple is considering a $2 billion bid for Formula One's media rights, following their successful partnership with MLS.
- Apple's global reach aligns with Formula One's vast international audience, presenting unique content opportunities and potential brand engagement.
Deep dives
Apple's Interest in Formula One Broadcasting Rights
Apple is considering a $2 billion annual bid for Formula One's global media rights, similar to their MLS partnership. The $2 billion bid represents a significant increase over Formula One's current broadcasting fees. Despite existing broadcast agreements, Apple's global reach aligns with Formula One's international audience of 1.54 billion viewers, adding potential for a fruitful partnership with unique content opportunities.
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