Tame the Mobile Beast Route's CEO on Revolutionizing the Post Purchase Experience
In this episode of "Tame the Mobile Beast," host Tom Butta interviews Michael Yamartino, CEO of Route, about the global challenge of lost packages and Route's innovative solution.
Route, founded in 2019, has quickly become the leading package tracker for online orders, offering a seamless post-purchase experience through its app and web platform. The company has made significant strides, protecting over $15B in merchandise, saving brands more than $100M in refunds and reorders, and tracking hundreds of millions of packages.
Michael discusses the pain points faced by both shoppers and brands, highlighting Route's app that combines package tracking and protection. The conversation explores Route's unique approach and customer-centric principles, with Michael emphasizing the team's commitment to frictionless interactions, from rapid response times to maintaining high customer satisfaction rates.
For those interested in e-commerce innovation and customer experience, this episode offers valuable insights into how Route is addressing critical industry challenges while prioritizing customer satisfaction and loyalty.
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Guest Quote
“ We really want to deliver the best post purchase experiences possible for the best brands in the world. And so that will come with solving some of the challenges around things like returns, customer loyalty, and identity. There's a whole host of issues that are near and dear to our brand's hearts. And we want to be the best partner for them to solve all those issues.” – Michael Yamartino
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Time Stamps
00:37 Introduction of Michael Yamartino
01:24 The Lost Package Beast
02:48 Route's Solution and App Features
07:46 Scaling Operations and Company Principles
13:54 Future Plans and Sustainability Efforts
18:53 Fundraising and Business Growth
23:46 Rapid Fire Questions
29:12 Closing Remarks
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Links