How I Built a 480-Episode Business Podcast — Claus Lauter | How The Show Became A Full-time Business, Why Most Podcasts Fade, What Makes Podcast Growth Slow, How The Show Makes Money, How Listeners Can Help The Show Grow, What 2025 Taught Me (#452)

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the show.

He gives a recap of 2025, shares lessons learned from growing a slow social channel, and explains how the podcast evolved from a side project into a full-time, monetized business.

He also highlights the growing impact of AI on online shopping and ecommerce for both customers and suppliers.

Topics discussed in this episode:  

• Why the 2025 goal of 100 episodes is happening.
• AI's huge impact is on online shopping.
• How the podcast started four and a half years ago.
• What the host learns from all interview guests.
• Why only 10% of global podcasts are active.
• Why most podcasts stop after episode seven.
• What "pod fade" means for new podcasters.
  
  

Links & Resources 

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://x.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at https://tinyurl.com/5hcc6uv4

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