The Hustle Daily Show Mark Cuban’s final Shark Tank investment is…deviled eggs?
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Jul 9, 2025 Mark Cuban's surprising final investment focuses on a restaurant chain dedicated to deviled eggs. The hosts dive into why this niche protein snack is gaining popularity, especially among younger consumers seeking healthier options. They explore the unique business model's profitability and the challenges of fluctuating egg prices. Additionally, the discussion touches on significant trends in business and technology, including the movie industry, AI in education, and TSA security updates.
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Deviled Egg Co. Origin Story
- Deviled Egg Co. started as a side hustle by Rachel Van Buskirk in Omaha in 2017.
- It grew from a home business to food trailers and now two restaurants with Mark Cuban investing in Dallas.
Deviled Eggs Fit Protein Snack Trend
- Younger US consumers prefer protein snacks and deviled eggs fit this trend well.
- Deviled eggs offer a convenient, enjoyable, high-protein snack alternative that could perform well in busy venues.
Single-Item Business Efficiency
- Solely serving deviled eggs lowers overhead and simplifies operations significantly.
- Efficiency comes from a focused menu, aiding profitability despite rising egg prices.