
Think Big, Buy Small Partnership, Purpose, and the ETA Path to Concierge Medicine
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Nov 24, 2025 Nick Kerr and Shaquille Walker, entrepreneurial searchers and co-acquirers of HealthBridge, dive into their transformative journey in concierge medicine. They share insights on the emotional highs and lows of acquiring a practice and the importance of physician partnerships. The duo discusses the appeal of concierge medicine for both doctors and patients, along with strategies for building a prevention-focused platform. They emphasize the significance of separating clinical care from business management and fostering growth through strong operational leadership.
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Risk-Averse Upbringing Shaped Career Choice
- Nick describes growing up in a risk-averse family and choosing stable careers before discovering ETA at HBS.
- He wanted autonomy without extreme financial risk because he had a wife and children to support.
From Savannah To ETA Via Track And Consulting
- Shaquille recounts his blue-collar upbringing and path to HBS via athletics and consulting.
- He read about buying small businesses and concluded ETA felt less risky than it looked and offered valuable experience even if it failed.
Search Is Emotionally Risky, Not Just Financially
- Nick distinguishes financial risk from emotional risk in search and ownership.
- He finds search less financially risky but emotionally higher-stakes because many stakeholders depend on the outcome.



