Brett Frischmann, a renowned scholar at the intersection of technology and behavior change, joins Evan Selinger, an expert on technology's societal impacts. They discuss how technology influences both individual behavior and societal norms, questioning whether we control technology or vice versa. The conversation covers the ethical dimensions of self-help and behavior modification, examining tools designed to foster habit change, while also raising concerns about autonomy and privacy. Their insights weave through philosophy's role in understanding behavior in the digital age.