4 Ways That End-to-End Demand Planning Has & Hasn't Changed

Mar 31, 2025

Wiley Jones, Co-founder and CEO of Doss, brings a wealth of experience from designing toys in Asia to leading tech projects in Silicon Valley. He shares insights into the evolving realm of demand planning, stressing the importance of aligning inputs and outputs for effective forecasting. Wiley highlights how AI and machine learning are revolutionizing decision-making in an unpredictable market. He also discusses the critical role of data integration and the necessity for organizations to embrace innovation and adapt to new challenges in supply chain management.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 4min

Innovations in Demand Planning

04:09 • 33min

Navigating Software Challenges in Supply Chain Management

37:23 • 4min

Adapting to Disruption: Lessons from Business Failures

41:33 • 2min

Adapting to Change: The Evolution of Retail Giants

43:31 • 3min

Embracing Change in Demand Planning

46:31 • 3min

In this episode of Supply Chain Now, Scott Luton and Marty Parker welcome back Wiley Jones, Co-Founder and CEO of Doss, to discuss the evolving world of demand planning and supply chain optimization. Wiley shares his journey, from designing toys in factories in Asia to leading hardware projects in Silicon Valley, and how his diverse experiences shaped his mission to increase the agility of the global value chain.

They talk about the timeless truths in demand planning, such as the importance of aligning business inputs and outputs, and the transformative role of data integration in modern demand forecasting. Wiley also delves into the impact of AI and machine learning in enhancing decision-making processes, helping organizations plan more effectively in an unpredictable market.

Jump into the conversation:

(00:00) Intro

(03:30) From toys to hardware projects

(06:00) How Wiley shaped his supply chain agility approach

(09:15) The importance of demand planning

(12:40) Timeless truths in demand planning

(16:00) How AI and machine learning change demand planning

(19:20) The role of data integration in demand planning

(22:30) The challenges of forecasting in an unpredictable market

(25:00) Innovating and embracing change in supply chain management

(28:15) The impact of new technology on demand planning models

(31:40) How Doss is modernizing supply chain operations

(34:00) Fostering innovation within supply chain teams

(37:15) The future of demand planning

(40:00) Embracing disruption and leveraging technology for growth

Additional Links & Resources:

Connect with Wiley Jones: https://www.linkedin.com/in/wileycwjones/
Learn more about Doss: https://www.doss.com/
WEBINAR: E2E Demand Planning – Tactics for Driving Value at Scale: https://supplychainnow.com/e2e-demand-planning-tactics-driving-value-scale-webinar/
Learn more about Supply Chain Now: https://supplychainnow.com
Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now
Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join
Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVk
WEBINAR- Unpacking the Latest Tariff Updates, Best Practices & What to Expect Next: https://bit.ly/4ikvdcS
WEBINAR- Lessons Learned from the Trenches: How AI Will Impact the Future of Work: https://bit.ly/3DUnROx
WEBINAR- Adapting to Volatility: Navigating Trade Wars, Supply Chain Disruptions & AI: https://bit.ly/4kqSv2D
WEBINAR- Altium 365: Integrated Supply Chain Management Across the Product: https://bit.ly/4bWSLma

This episode was hosted by Scott Luton and Marty Parker and produced by Amanda Luton, Trisha Cordes, and Joshua Miranda. For additional information, please visit our dedicated show page at: https://supplychainnow.com/4-ways-end-end-demand-planning-has-hasnt-changed-1410