Araminta Robertson is a FinTech Content Marketer at Mint Studios and the host of Market like a FinTech Podcast. Her approach to content marketing is becoming an expert in a field she genuinely likes. Brett and Araminta discuss the puzzling lack of marketers in the FinTech space, her three pillars, and connecting with fellow marketers.

0:00 Intro
0:55 Conversation
2:15 Career in FinTech
7:20 Be an expert
8:20 Three pillars— education, trust, customer experience
11:30 Researching the field and its customers
14:15 Newsletters, Twitter, podcasts
17:30 Lack of marketers in FinTech
22:48 Connect with Araminta
23:38 Outro

Join The Juice

Becoming an expert in the field you love in content marketing with Araminta Robertson of Mint Studios