Social Media Money Makers
Ep 49: The Secret to Growing Your Brand in a Crowded Niche
Dec 23, 2024
Maria Schultz Appeltz, a pediatric physical therapist and content creator with over 375k followers, shares her inspiring journey. She discusses how to thrive in a saturated niche by simplifying complex ideas and addressing parents' pain points. Maria reveals her innovative content days, where she films up to 250 clips, and emphasizes the importance of genuine engagement. The conversation also touches on the challenges of viral success and offers insights into monetizing parenting solutions through online programs. Perfect for creators and parents alike!
36:33
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Quick takeaways
- Maria emphasizes the significance of strategic content creation days to efficiently produce a large volume of engaging material for her audience.
- She highlights the critical role of understanding audience pain points to create effective solutions and foster trust in her brand.
Deep dives
Building Multilingual Engagement
The guest has successfully created three Instagram accounts, each in a different language, amassing over 50,000 followers on each, with her English account reaching more than 373,000. Initially, she faced challenges after going viral on her Danish account, which brought in many non-Danish speakers who couldn't engage with her content. After realizing that her engagement was suffering, she strategically removed the viral post and launched her new account, Develo Baby, focusing on English content. This decision proved beneficial as it led to rapid growth, leveraging insights from her Danish account to create relevant content that resonated with a broader audience.
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