This week we’re bringing back one of our most popular episodes of all time, “Angel Investing 101.” This episode aired last November and while the fundraising landscape continues to shift and evolve, Marcia’s advice continues to ring true as a seasoned angel investor and an important member of the investing landscape. She’s actually wrapping up her tenure as the board of the Angel Capital Association because she’s been appointed to the US SEC, Securities & Exchange Commission, as a member of the Small Business Capital Formation Advisory Committee, where she’ll continue to support entrepreneurs and how fundraising works. Marcia’s the kind of person you want to learn from and with the number of requests in the Startup CPG Slack I’ve been seeing around learning about angel investing, I thought it was time to once again share Marcia’s wisdom. We’re also migrating podcast hosting platforms, so you shouldn’t experience any interruptions to your listening experience, except that if you like to listen via web browser instead of a specific podcast app, there’s a new link you can use in the show notes. Please reach out to me with any questions at podcast@startupcpg.com and if you haven’t already, I’d so appreciate a 5 star review on Apple Podcasts or Spotify to help us continue to grow the show. I hope you enjoy this conversation!

You’ve all let me know that fundraising content is some of your favorite, so I thought I would bring my favorite angel investing expert on the show, Marcia Dawood, for a 101 level episode on angel investing. Marcia currently serves as the Chair of the Board of the Angel Capital Association, the professional society for angel investors in the US and globally. She is an investor in several early stage private companies, and in addition to her own investing, she is a Venture Partner with Mindshift Capital and a part of the investment committee for Next Wave Impact Fund. Marcia and I actually met at an Angel Capital Association event back when I worked in that industry and I’m so grateful we’ve been able to stay in touch and that I get to introduce you all to her today. I asked Marcia to help us understand angel investors and their motivations and I think she really delivered.

Listen in as Marcia shares about:

• Definitions of an angel investor and angel groups
• The prerequisites to being an angel investor and how angel investors make returns and impact
• The difference between crowdfunding and fundraising from angel investors
• Tips for deciding whether to seek outside investment from angel investors
• Inside the angel investor mindset and how to build your outreach and pitches to get the best response
• The function of a board of directors and the role of board members
• Resources for learning about angel investing and why you need a good startup attorney
• How to find and connect with angel investors and keep them up to date, whether they’ve invested already or not
• And more!

And, stay tuned at the end for the first ever bonus segment - today featuring Startup CPG Shelfie Award winner, Uproot Teas (at minute 52:53). Marcia and I will share our reviews of Uproot mid-episode and then at the end of the episode, you can catch a mini-interview with Uproot Tea’s founder, Cindy, to learn more!

This episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpg
This episode was sponsored by Maven Agency. Go to strategymavenagency.com
This episode was sponsored by IFT. Go to iftevent.org

Episode Links:

• Marcia’s website & LinkedIn
• Angel Capital Association website
• Marcia’s Podcast: The Angel Next Door Podcast
• Marcia's TEDx Talk: Do Good While Doing Well
• Resources mentioned by Marcia: 
  • Angel Funders Report
  • Angel Investor vs Venture Capitalist Rap Battle video by Marcia (a must watch!)
  • Video tool: Loom
  • Book: Build Your Board, Build Your Business by Barbara Clarke
  • National Venture Capital Association Document Library
  • StartEngine Platform
  • Demystifying Angel Investing:  An Introduction to the World of Startups Webinar Link
• Next Wave Impact Fund
• Coralus (formerly SheEO)
• Uproot Teas:
  • Cindy's Linkedin
  • Uproot Teas website & IG @uproot.teas
  • Use code STARTUPCPG for 10% off!

Promomash/Crisp Links:

• Try Promomash + Crisp free for 30 days here
• Webinar recording: Promomash + Crisp Present: The Next Big Thing in WFM Demo Analytics
• Webinar recording: Distributor Data 101: 5 Things Brands Should Be Tracking and Why

Strategy Maven Agency Links:

• Strategy Maven website
• Book your free account audit here

IFT Links:

• Exhibit at IFT FIRST
• Attend IFT FIRST
• IFT website

Show Links:

• Join the Startup CPG Slack community (12K+ members and growing!)
• Follow @startupcpg
• Visit host Jessi's Linkedin or