Waveform: The MKBHD Podcast The Ethics of YouTube Tech Reviews with Mr. Mobile!
May 29, 2020
Michael Fisher, a.k.a. "Mr. Mobile," is a beloved tech YouTuber known for his candid approach to business ethics in the tech industry. In this engaging discussion, he dives into the ethical dilemmas tech reviewers face, including sponsorship pressures and the importance of transparency. Fisher shares humorous anecdotes about navigating brand collaborations and the competitive landscape of content creation. The conversation also touches on maintaining integrity while managing unsolicited products and the delicate balance between authenticity and commercial interests.
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Episode notes
Early Embargo Break
- Michael Fisher recalls a time when a large publication broke an embargo.
- They published their review three minutes early at a BlackBerry event, confusing everyone.
Address Credibility Concerns
- Create an ethics page on your website to preemptively address audience concerns about credibility.
- Disclaimers at the end of videos assure viewers of unbiased opinions.
Sponsor Selection
- Only accept sponsorships for products you genuinely find interesting or useful.
- Apply a similar evaluation process to potential sponsors as you would to products you review.