Making Generosity Frictionless: A Conversation with Network for Good's CEO

This week, I spoke with Abby Ross, CEO of Network for Good, for an enlightening discussion about the future of digital giving. Her entrepreneurial background brings a fresh perspective to how technology can unleash generosity:   "We think of ourselves as the engine for meaningful giving across the world's most influential platforms" - Abby explains how Network for Good is helping major brands like Walmart, YouTube, and Patagonia create accessible giving moments for everyday donors.   A highlight of our conversation was learning about the new Giving Platform Collaborative, bringing together major players like PayPal and Facebook to reduce friction in charitable giving. As Abby notes, "It feels like the least we can do is make it easier for them." This collaborative spirit is already showing results, with initiatives like their Black Philanthropy Month program.   On meeting modern donor expectations: "Consumer technology has evolved... donors expect a certain level of e-Commerce ease." Abby shares practical insights for nonprofits adapting to these changing expectations.   Her enthusiasm is contagious when she reflects, "I often tell people I have the best job in the world... we've done $5 billion to half a million charities." This impact showcases how technology can democratize giving.   AND DON'T MISS: Last week's conversation with William Warshauer of TechnoServe, where we explored how business solutions are transforming lives in developing nations. Through their work, every $1 invested generates $5.60 in additional income for participants, creating lasting change in communities worldwide.   New episodes every Tuesday. Subscribe on your favorite podcast platform or watch on BBB Wise Giving Alliance's YouTube channel.