Smart businesspeople will use their WordPress website as a true sales tool, NOT JUST a lead generation tool.

When most people think of "Return On Investment" related to their new website redesign project, they think of "how much net new web traffic is this site going to give me."

That's fine, but the reality is that's probably only 10% of the value you could actually be getting out of your website redesign project if you're thinking of it in the right way.

Case in point, advanced functionality in terms of a sales tool exists. And not the kind of sales tool that brings in new customers, but the kind that actually helps you close the deals with your current prospective customers - perhaps far more important than the former. :)

I'd like to introduce you to two WordPress plug-ins that are essentially extensions to the Form plug-in that we use on all of our website projects, Gravity Forms.

Recently a client asked if we could help them create "fillable PDFs" on their website that could be submitted via their website from the user. Enter Gravity PDF.