The Hustle Daily Show What it takes to build a company in 2025
37 snips
Jun 6, 2025 
Mike Lazerow, co-author of Shoveling Shit: A Love Story and founder of Golf.com and Buddy Media, dives into what it takes to succeed in 2025’s business landscape. He discusses the importance of adapting to new AI tools and the need for entrepreneurs to balance tech with human connection. Lazerow emphasizes storytelling as a critical skill for founders and highlights the potential of acquiring cash-flow-positive businesses. His insights provide a roadmap for anyone looking to navigate the complexities of modern entrepreneurship.
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Faster Pace in Company Building
- Building companies now requires faster pace and greater adaptability due to rapid tech changes.
- AI model updates every 13 minutes push entrepreneurs to move faster and accept more frequent mistakes.
Rapid Idea Validation
- Validate business ideas quickly with rapid prototyping and real-time customer feedback.
- Use AI tools to gather insights fast and test marketing campaigns to identify what resonates.
Ice Cream Test Kitchen Feedback
- Van Leeuwen Ice Cream launched a retail test kitchen where customers pay to test new flavors.
- This hands-on feedback helps them rapidly iterate and improve products with consumer insights.
