Better Than Happy
Entre-Talk: What We Learned From Taylor Swift
Sep 4, 2023
Discover the lesson from Taylor Swift's success and how people's perceived affordability can be a reflection of value; learn how to create valuable offers that align with customer needs and focus on controllable factors for business success.
10:05
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Quick takeaways
- Taylor Swift's success demonstrates that people can afford to pay for something they truly value.
- Entrepreneurs need to shift their focus from individuals who claim they can't afford their services to finding their ideal client with the financial means to pay for their offerings.
Deep dives
Lesson from Taylor Swift's Success
One of the main lessons to take away from Taylor Swift's success is that people can afford to pay for something that they truly value. While some individuals may claim they can't afford a service or product, what they really mean is that they don't see the value in it. Taylor Swift's popularity demonstrates that there are many people who are willing and eager to spend their money on something they truly want. If entrepreneurs are consistently hearing that people can't afford them, it may be necessary to make their offer more valuable, align it with what people truly need and want, or better illustrate the value through providing results before any purchase is made.
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