Discover the lesson from Taylor Swift's success and how people's perceived affordability can be a reflection of value; learn how to create valuable offers that align with customer needs and focus on controllable factors for business success.
Taylor Swift's success demonstrates that people can afford to pay for something they truly value.
Entrepreneurs need to shift their focus from individuals who claim they can't afford their services to finding their ideal client with the financial means to pay for their offerings.
Deep dives
Lesson from Taylor Swift's Success
One of the main lessons to take away from Taylor Swift's success is that people can afford to pay for something that they truly value. While some individuals may claim they can't afford a service or product, what they really mean is that they don't see the value in it. Taylor Swift's popularity demonstrates that there are many people who are willing and eager to spend their money on something they truly want. If entrepreneurs are consistently hearing that people can't afford them, it may be necessary to make their offer more valuable, align it with what people truly need and want, or better illustrate the value through providing results before any purchase is made.
Finding the Ideal Client
Entrepreneurs need to shift their focus from individuals who claim they can't afford their services to finding their ideal client. The ideal client is someone who wants and needs what the entrepreneur offers, is willing to pay for it, and has the financial means to do so. Understanding this concept empowers entrepreneurs to create content, opportunities, and marketing strategies that will attract and serve their ideal clients. While it is important to help those who can't afford their services through free content, to build a thriving business, entrepreneurs need to target and engage individuals who can afford their offerings.
Do you worry that your ideal clients can’t afford you? Whether you’re a Swiftie or not, Taylor Swift is serving us a huge lesson in business right now with her Eras Tour. People are literally begging to spend their money on a ticket to see her live, and the truth is you could have people beating down the door to work with you too.
Hear the reminder Taylor Swift is offering us right now about how lots of people have money they’re willing to spend. You just have to help them put it to use in a way that’ll serve them, and I’m sharing my tips with you today.