In Episode 23 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913, where they discuss how Data and Analytics is being used to deliver success in the world of football, which includes;

The journey from French National Team to PSG to Parma
What he figured out about Football Analytics when co-authoring his book; "Football Intelligence: A hands-on guide to maximising your investments in data"
The mindset towards data in football/sports is the same as in the corporate world
How sportspeople aren’t used to working with data despite being surrounded by stats
Why waiting 6 months to see results doesn’t work in football
The importance of building your strategic assets despite needing quick wins
Why scalability is critical
The key use cases where data usually helps football clubs
Why data in football is all about allowing them to make strategic decisions to win matches
The difference in data maturity between different football setups
Why having lots of investment doesn’t mean you’ll be successful with Data & Analytics
The importance of working towards a strategic goal
What's included in Strategy Value Creation for football clubs
Business Strategy; in football it’s winning trophies, just like in business it’s to make money
The difference between a Data-Driven strategy versus a Data-Informed Strategy
What does a data team in a football organisation look like
The type of projects they deliver
Why data in football is like most other industries - Literacy and Adoption
What they’re doing to drive literacy and adoption

S3 | Ep 23 | Football Intelligence: Maximising Data Investments in Football with Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913