The Innovative Agency 223. Work-Life Balance for Agency Owners, with Karl Sakas
Sep 13, 2023
Karl Sakas, a management consultant and founder of Sakas & Company, shares invaluable insights for agency owners. He discusses the unique challenges of agency ownership, emphasizing the importance of mindset and strategic thinking. Karl offers practical tips on how to work less and earn more, highlighting the critical need to delegate roles effectively. He explains how to transition account management and client strategy away from owners, ensuring smoother operations. Tune in for his advice on measuring growth beyond revenue and avoiding burnout!
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Why Agencies Are Hard Businesses
- Agencies are uniquely hard because their work is subjective and dependent on people across clients and teams.
- Owners face extra pressure since the agency is often their primary financial asset and long-term payoff.
Owner Who Kept Creative Title
- An agency owner kept the title 'CEO and Creative Director' and resisted offloading creative work, which kept him overwhelmed.
- Karl advised hiring for the other functions so the owner could avoid burnout while keeping creative control if desired.
Start With A Clear Five-Year Vision
- Get clear on where you want to go and design your ideal agency before making structural changes.
- Use an "advanced retrospective" writing exercise to compare future scenarios and choose the path you prefer.
