

Amazon logistics, tariffs, and what's coming next | Blair Forrest @ AMZ Prep
Jun 9, 2025
39:10
In this episode of Blue Ocean by StartOps, we sit down with Blair Forrest, Co-Founder and CMO of AMZ Prep — one of the fastest-growing logistics providers for Amazon and e-commerce brands worldwide.
Blair’s story starts in a college dorm room with just $2,000. Today, AMZ Prep operates over a million square feet of warehouse space, serving hundreds of brands with everything from FBA prep to international fulfillment.
We dive into the wild ride of building a logistics company from scratch and how Blair is helping brands navigate:
- Why inbound Amazon shipments are still broken (and how to fix them)
- What Seller Fulfilled Prime looks like today — and who it’s right for
- The 3 hidden fees operators overlook that are killing margin
- How to prep for Q4 and avoid being bottlenecked at the ports
If you're an operator trying to get ahead of Amazon fees, scale your 3PL partnerships, or optimize inbound freight, this is the episode for you.