Full-Funnel B2B Marketing Show Episode 66: How to differentiate your product in 2022 with Peep Laja
Oct 21, 2021
58:00
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
Copying what others are doing and being a commodity is a safe decision, but you’ll always be struggling.
GTM strategy shouldn’t be dictated by your competitors, but by your customers. Yet in any given B2B market, companies never talk to their customers and just copy what others are doing.
Same press releases, social media updates, and blog posts nobody cares about.
Same boring ads and landing pages with 0 differentiation.
Same boring webinars that are pure product pitches.
Same obsolete tactics of promoting gated e-books with sales follow-up.
Here is an honest truth:
The more you copy others, the more commoditized your product becomes. You’ll be always dealing with a question: “Why should I buy from you?”
Tune in to learn:
1. How to differentiate your B2B product to stand out
2. How to measure the efficiency of your messaging
3. What’s the right way to run a message validation test? What questions should you ask?
4. How to combine research insights and improve your message?
5. Message teardown of 3 companies
Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Copying what others are doing and being a commodity is a safe decision, but you’ll always be struggling.
GTM strategy shouldn’t be dictated by your competitors, but by your customers. Yet in any given B2B market, companies never talk to their customers and just copy what others are doing.
Same press releases, social media updates, and blog posts nobody cares about.
Same boring ads and landing pages with 0 differentiation.
Same boring webinars that are pure product pitches.
Same obsolete tactics of promoting gated e-books with sales follow-up.
Here is an honest truth:
The more you copy others, the more commoditized your product becomes. You’ll be always dealing with a question: “Why should I buy from you?”
Tune in to learn:
1. How to differentiate your B2B product to stand out
2. How to measure the efficiency of your messaging
3. What’s the right way to run a message validation test? What questions should you ask?
4. How to combine research insights and improve your message?
5. Message teardown of 3 companies
Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog