Expert Sales Trainer: Cole Gordon - The Michael Sartain Podcast

Cole Gordon (IG: @ColeThomasGordon) is the founder of Closers.IO. Closer.IO has done over $30 mil in revenue and they've worked with over 4,000 businesses training sales teams. ———————————————————

Michael’s Men of Action program is a Master’s course dedicated to helping people elevate their social lives by building elite social circles and becoming higher status. Click the link below to learn more: https://go.moamentoring.com/i/2 ————————————————————

Subscribe on Youtube: https://www.youtube.com/user/MichaelSartain

Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/the-michael-sartain-podcast/id1579791157

Listen on Spotify: https://open.spotify.com/show/2faAYwvDD9Bvkpwv6umlPO?si=8Q3ak9HnSlKjuChsTXr6YQ&dl_branch=1

Filmed at Sticky Paws Studios: https://m.youtube.com/channel/UComrBVcqGLDs3Ue-yWAft8w

0:00 Intro 1:15 closer.io 3:17 *When I hear a good salesperson 4:36 This is the right thing, now is the right time 5:16 **He tries to sell you on the idea 6:50 Uncertainty-based objections 7:35 How can you tell when it’s a smokescreen? 8:02 **Call them out on their tonality 10:47 Preeminence frame 11:35 ***Jordan Belfort was a convicted felon 12:29 ***Status is status is status 14:20 **Jake Paul, Elon Musk 15:10 Tonalities 16:10 **You listen to two wins every day 18:05 Audiobooks at 2x speed 18:32 ***The Winner Effect 19:09 ***A mile, Roger Bannister 20:23 *Fall to the level of your training 21:12 “No problem” 24:30 *I’m a great trainer 25:26 ***Men Of Action 28:04 Evolutionary psychology 28:42 Discount offer 31:41 **Keep going home to your ex 34:15 Making a trade 36:51 ***IVE 39:54 ***Being a fraud 41:06 *They thought they knew better 42:07 ***Sales team that does $30 million a year cash 43:40 **F*ck your feelings 46:31 ***Trust your feelings 50:49 **Hustle Harder 52:45 ***Zero to $2.5 million in 26 months 54:19 ***Commitments give you more options 56:39 ***When they invest in my program 57:54 ***Maintain my commitment 58:52 Clarity and certainty, Why the thing you did before didn’t work 1:03:25 ***Take Action 1:05:11 ***The Secret 1:09:16 Transition Statement, “What’s next?” “What else?” 1:18:30 Silence 1:21:45 The close 1:23:20 Great closers don’t get many objections 1:25:52 The Buying Pocket 1:29:45 **Preselection 1:30:56 Double tie down 1:32:39 6 types of lead sources 1:38:13 **Reels and TikTok 1:41:16 **Think and Grow Rich 1:42:59 Extreme responsibility 1:49:00 Emergency situations 1:50:18 *Delegation 1:54:12 I have a better way of making money 1:56:23 Work/Life Balance 2:00:03 Men of Action 2:05:10 Dan Fleyshman 2:05:48 Closer.io 2:15:30 Tai Lopez, Dan Bilzerian 2:18:17 7 or 8 figure business