Alexis Krisay and Melissa DiGianfilippo are the Co-founders of Serendipit Consulting, a full-service creative and PR agency. Alexis has an extensive background in online and offline strategic marketing operations and has developed her innate talent and flex for all things marketing. After more than 15 years in a fast-paced, ever-changing industry, Alexis has adopted a deep understanding of what makes people, brands, and organizations tick. She is the President of Marketing at Serendipit Consulting, known for her out-of-the-box thinking and contribution to fresh ideas. She has helped dozens of clients across a wide range of industries, effectively identifying market opportunities and pairing them with strategic and impactful results-driven marketing.
Melissa DiGianfilippo is the President of Public Relations at Serendipit Consulting, where she leads all of the agency clients' PR and communications efforts. She leads a highly skilled team to help clients achieve their goals. Under Melissa’s direction, Serendipit's clients have achieved millions of dollars in positive press coverage across international, national, and local media outlets, including CNN, Nancy Grace, Entrepreneur magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post, along with broadcast and print outlets in all US markets.
In this episode…For many women, starting and building a business in a male-dominated industry can be very challenging. They may face intimidation and be treated in an unacceptable manner. So what can women do to be on a level playing field with men?
Having started a consulting agency at a young age, Alexis Krisay and Melissa DiGianfilippo found themselves in such situations. But through confidence and belief in themselves, they pushed through those challenges. They kept going, stayed true to their mission, and went for their dreams. Now, they’re here to share their strategies and empower women across the globe.
Alexis Krisay and Melissa DiGianfilippo, the Co-founders of Serendipit Consulting, join Andrea Heuston in this episode of the Lead Like A Woman Show to talk about their entrepreneurial journey in a male-dominated industry. They also talk about their ideal clients, why they started a business during a recession, and their advice to women looking to work in an industry traditionally led by men. Stay tuned.