Strategic Marketing with Tim Fitzpatrick

What’s the simplest yet most complex problem that small businesses face on a daily basis? One word: Marketing.

 

You know you need to do it, but where do you start? It’s easy to feel overwhelmed with information overload, and how do you know which strategy is the best strategy for your business?  If this is something you’re facing, well, you’re in luck because today’s guest is bringing all the answers to our burning questions…and some freebies!

 

Tim Fitzpatrick is the Founder and President of Rialto Marketing. He and his team specialize in helping B2B professional service firms grow both their revenue and attract more clients through strategic marketing. In his experience, he has found that most people want to jump right into tactics - but without any strategy “driving the marketing vehicle,” you don’t have the fuel to finish the job. He discusses the importance of an online presence (regardless of industry), how to determine a budget, and why you should only go with tactics and social channels that resonate with you.

 

What You’ll Learn:

• Why there’s no one-size-fits-all marketing strategy
• The number one thing EVERY business should have, regardless of industry
• How to identify your target market and ideal clients
• How to replace nonideal clients with ideal clients to increase revenue
• Why content creation is so essential for those in the expertise space
• Tim’s number one recommended social platform
• The difference between marketing strategy and marketing tactics
• …and much more!

 

Favorite Quote:

When you think about marketing, it is like a bridge. It helps people get from where they are to where they want to be.

 

Connect with Tim

https://www.rialtomarketing.com/

https://www.facebook.com/rialtomarketing/

https://twitter.com/rialtomarketing

https://www.linkedin.com/company/rialto-marketing/

And make sure you visit www.growthmarketingplan.com for a FREE 90-Day Marketing Plan Worksheet!

 

How To Get Involved:

Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies.

If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.

 

Stay Connected:

Connect with Matt and Luigi on Instagram:

@matthew.r.meehan

@luigi_rosabianca,

@theLiquidLunchProject

@ShieldAdvisoryGroup.

 

Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.

www.theliquidlunchproject.com

Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.