Tech Brew Ride Home Tue. 02/13 – Why Microsoft’s Xbox Strategy Shift Is A Big Deal
Feb 13, 2024
Meta's Threads introduces trending topics, while Microsoft's Bing and Apple’s iMessage slip past EU regulations. Temu spends big on Super Bowl ads to compete with Amazon, but faces challenges with AI-generated obituary spam. A big shakeup is coming as Microsoft plans to release Xbox titles on rival platforms like PS5 and Nintendo Switch. This strategic move could reshape the gaming landscape and boost Xbox Game Pass subscriptions.
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Threads Introduces "Today's Topics"
- Meta is testing "Today's Topics" on Threads, similar to Twitter's trending topics.
- These topics, determined by AI, will include political content unless they violate community guidelines.
iMessage and Bing Escape EU Regulation
- The EU decided not to regulate Apple's iMessage and Microsoft's Bing, Edge, and advertising products under the DMA.
- These services were deemed not dominant enough in the market to warrant intervention.
Temu's Super Bowl Gamble
- Temu, despite a dip in U.S. sales, bought six Super Bowl ad slots.
- This move aims to regain American shoppers amidst waning revenue and user numbers.