Matt is joined by Comscore senior media analyst Paul Dergarabedian to discuss the pseudoscience of movie tracking and how box office projections are made before anyone has seen a movie. They discuss the tracking around movies like 'Black Panther: Wakanda Forever' and 'Avatar: The Way of Water.'
Host: Matt Belloni
Guest: Paul Dergarabedian
Producer: Craig Horlbeck
Theme Song: Devon Renaldo
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The Town with Matthew Belloni